I have been blogging now for almost four years, and I will soon publish my 1,000th post. Every so often, a new-ish writer will ask me for advice about his or her site or ask me to help them out in some way. When that happens, I try my best to give honest feedback and actually sound intelligent.
In other words, after all this time blogging, one would think I would have figured it out to some extent.
Last night I was talking to one of my favorite PR people about one of her events next week in New York. We have known each other for a couple of years, and whenever our paths cross, it is truly a delight chatting with her and catching up a bit. Near the end of our phone conversation last night, she asked if she could give me a suggestion about my blog.
I immediately said “Of course!”
Ever since day one (January 12th, 2012) I have strived to improve the content I post here, so any advice, particularly from someone “in the biz” would be fantastic.
After assuring her that I did indeed want the feedback (I guess bloggers have a reputation of not taking outside input very favorably), she said:
“Your bio on your site, it, well, is not very good.”
Or something like that.
I tried to remember what my bio, or the “About” page even said.
She continued: “I read it again last night and it does not accurately describe you or your abilities as a writer, or what you try to do on your blog.”
Basically, although she would never put it this way, she was saying: “It sucks.”
I thanked her for her advice, letting her know that I would be addressing that page immediately. The second I hung up, I grabbed my laptop, turned it on, and navigated to my “About” page. Here is what I found:
I have been a wine lover for some time now, but I try not to take it all that seriously. I am also a Cat 3 cyclist, a husband, and a father of two great (most of the time) boys. I love to combine all my passions when I vacation, especially when I am going to my in-laws. Since they live close to Napa and Sonoma I can go there and get loaded as well as ride my bike in glorious California.
She was right. It sucked.
When I opened the page to start editing it, I saw a scary sight: “Published on January 16th, 2012.” I was horrified. Just about every time I go to a new website, I look for the “About” page first, wanting to know some background on what I was reading. And there was my bio that bears little to no resemblance on what I am trying to do on my blog.
I was embarrassed.
In my defense, I really do not like writing about myself unless it is in a self-deprecating way and revisiting my own “About” page is as exciting to me as a root canal. But there it was, for nearly four years I have been telling people that I see wine as a means to getting “loaded.”
So I have spent some time over the last twelve hours rewriting my “About” page, a task I should have addressed long ago. If you have the time, could you go over there and tell me what you think?
Be honest, I can handle it (I think).